NZZ Umbruch

Commercial

Client: Stories AG/NZZ
Creative Direction: Filipe Carvalho
Design/Animation: Filipe Carvalho
Producer: Michael Neithardt

Working closely with director Tobias Fueter and his vision, we used original titles from NZZ articles, press photos and videos to show, like a collage,
how the different topics are connected to each other - all through the visual device of a text line break
The focus is on the high quality of journalistic craftsmanship, which is crucial for the credibility of the newspaper and trust in its reporting.

Because real journalism is more important and urgent than ever in these times of wars, social inequalities and dangerous technological developments.